Reedsburg Utility Commission (RUC) proudly
announces the launch of LightSpeed, the new brand for its communication
services – TV, Internet and Phone. Reedsburg Utility has rebranded its fiber
optic services to better reflect their leadership in the communications
industry. Reedsburg Utility maintains its commitment to serve its neighbors
with fast and reliable communication options.
“We place great value in the ground-breaking
history we’ve built for our customers and push to continue to lead our industry
and vision forward. We wanted this new logo and brand (LightSpeed) to reflect
who we are today,” said Communications System Supervisor Ken Las. “We remain
focused on providing local, reliable, innovative services to our friends and
neighbors.”
The LightSpeed concept is not new to Reedsburg
Utility and the logo has roots back to the initial launch of RUC’s telecom
services. As Reedsburg Utility continues to grow its service territory and
provide fiber optic internet into other rural Sauk county communities, it was
time to update the LightSpeed logo and have it once again represent RUC’s fiber-to-the-home
network and services.
The community of Reedsburg and RUC have long
been at the forefront of fiber optic internet delivery, having been a fiber
optic powered community since 2002. RUC’s fiber deployment was the first of its
kind 16 years ago, and was the first in Wisconsin to offer Gigabit speeds in
2014.
Reedsburg Utility is again pushing the
principles of internet and is greatly increasing the standard speed for
residential internet service. Reedsburg Utility LightSpeed residential
customers will have unthrottled access to RUC’s Gigabit Fiber Network – reaching
download and upload speeds of 1 Gbps (1000 Mbps). LightSpeed internet has the
highest standard residential internet speed in the nation at the lowest price.
The increased standard speed is in response to
the demands of households with multiple internet enabled devices – with more
and more content being delivered through video streaming, gaming, telemedicine,
online education, and telecommuting.
“At Reedsburg Utility we are customer focused
and strive to provide the best service for the price” said RUC’s General
Manager Brett Schuppner. “We feel the
internet provider should not be the limiting factor on how quickly a customer
can access internet content. With
LightSpeed Internet, we’ve removed the bandwidth restrictions so customers can
fully utilize all their connected devices and have the best online experience.”